Professor Long sees troubles continuing for trademarks in global markets

Posted July 14, 2014 by

Chicago Daily Law Bulletin (c0lumn)-July 9, 2014

Professor Doris Long says in today's marketplace, the goal of most companies is to achieve a globally recognized brand. Despite international recognition that well-known marks are entitled to special protection, the commercial history of trademarks remains littered with otherwise well-known marks that failed the test of fame.

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